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Wednesday, July 15, 2009

Asher Roth - Alseep in the Bread Aisle album review

Asher Roth is labeled the new Eminem for two reasons, because: A. Roth has a freakishly similar voice to post Encore Eminem and B. because they’re…tall (Fresh Prince reference) – because Roth is the first White rapper with a real buzz since Eminem (sorry Bubba Sparxxx, homeslice from Atmosphere, and whatshisface that won that white rapper show on VH1). Though they’re both white and sound the same, there are obvious differences. Eminem uses extraordinary lyrical prowess to explain subjects that are as light-hearted as picking up girls and being a bad influence to the deep and borderline too personal topics of his family’s past. Asher Roth, on the other hand, is more or less an average suburban college graduate(?) who raps about what he knows…girls, weed and partying, which really isn’t creative at all. Asleep in the Bread Aisle is pretty much about those three subjects. Occasionally, he’ll try to get deep like on “His Dream”, which is about his father or “Sour Patch Kids”, which is Asher’s stab at social commentary, but to be blunt the cd is just girls, partying, and weed. That necessarily isn’t a bad thing, but the problem is, Asher really isn’t a talented rapper. “Lark on My Go-Kart” is Asher’s staple “lyrical exercise song”, a song that every rapper needs to prove they can actually rap, but really, it is just him putting random words together. What the cd does excel in is the surprisingly good production and Asher knows how put together catchy choruses. Whether he is doing his song’s chorus/hook in songs like “I Love College” and “La di da” or being assisted, like “Be By Myself” featuring Cee-Lo, “As I Em” featuring Chester French or “She Don’t Wanna Man” featuring Keri Hilson, the songs really are catchy. One big problem for me however was that, frankly, I can not stand Asher’s voice. In a nutshell, the cd really is listenable, however do not expect to be impressed. It’s a mostly fun cd aimed at young adults and to be honest, it fills its purpose.
5/10 Listen to: “I Love College”, “Lark on My Go Kart” & “His Dream”
Avoid: “Lion’s Roar”, “She Don’t Wanna Man”, & “Fallin’”